Archive for the ‘Uncategorized’ Category

Anthem for Social Media Dorks

There’s a few people I can think of for this Apologies for the lack of updates recently – have had my head down since returning from holiday. Service will resume as normal in a few weeks and I’ll be sharing more then.

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Home Working Challenges

Sooooo – I’m told it’s a bit chilly in Blighty at the moment, a few snowdrops have fallen and the whole country has had to dig out the Horlicks to keep themselves warm. Or in fact – the UK is having it’s coldest winter for almost 30 years and most of Berkshire is under a [...]

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When working on holiday isn’t working….

So I managed a good 4 days on holiday, here at Sandals in Antigua before whipping out the Macbook Air and finding a free wifi connection. That’s a record for me being without a web connection (apart from the time I spent husky sledging in the Arctic – until they breed huskies with wifi connections [...]

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How to understand demand for Online Dating

I’ve talked often about seasonality with regards to online dating – there’s a clear peak demand for online dating from 27th December onwards. Throughout most of the year, online dating needs to be actively “sold” as a concept, then a particular brand needs to be sold to the consumer. However, if people have a higher [...]

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Gearing up for the Online Dating Peak Season

It’s good to see our partners increasing their marketing budgets for the end of December and all of January – this is the peak season for online dating and a time when people have the highest propensity to pay for the service (so catch them while they’re hot!!) I can’t be the only one who [...]

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What I learned from Le Web 2009 – Great Businesses are those that combine profits, passion and purpose.

I’m now back from my first trip to LeWeb, held again this year in Paris. I wasn’t entirely sure what to expect of the event, but it was a genuinely useful trip for me personally. There were presentations by some of the web’s elite, such as Jack Dorsey, Gary Vee , Timothy Ferriss and rather randomly [...]

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6 Ways to Watch Your Web Design Agency’s Margins and Stay Trim

There’s a great article on Sitepoint for anyone who runs a web design agency – or, for that matter, pretty much any kind of service-based agency: http://articles.sitepoint.com/article/watch-your-margins-and-stay-trim I used to run a web agency and quite a few of WhiteLabelDating.com‘s partners also come from a web agency background, but (for some of the reasons I [...]

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Improvements coming this week to the WLD platform

For the last six months, the WLD development ninjas have been working hard on some exciting new features – for a variety of reasons, they’ve now all come at once and we’ll be rolling out these improvements this week (this is all with the caveat that sometimes, for many reasons, we have to delay a [...]

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How to shift your culture and make your staff eat peas

Just been sent a link to a very good post, definite worth a read for anyone who wants to help shift the cultural balance of their business: http://blogs.harvardbusiness.org/bregman/2009/06/the-best-way-to-change-a-corpo.html In the post, Peter Bregman describes how to change corporate culture – an issue I’m facing at present. Although we’ve had tremendous success in our growth, we’re [...]

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The Sunday Spike

Another great post from our wonderfully talented marketing team: http://www.whitelabeldating.com/blog/2009/11/the-sunday-spike/ We’re now about to start the busy period for online dating – in the run up to Christmas, we usually see a big increase in usage as people get into the party season and look for dates. Then it’s New year and people set resolutions [...]

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