I’ve talked often about seasonality with regards to online dating – there’s a clear peak demand for online dating from 27th December onwards. Throughout most of the year, online dating needs to be actively “sold” as a concept, then a particular brand needs to be sold to the consumer. However, if people have a higher [...]
Archive for December, 2009
28 Dec
Gearing up for the Online Dating Peak Season
It’s good to see our partners increasing their marketing budgets for the end of December and all of January – this is the peak season for online dating and a time when people have the highest propensity to pay for the service (so catch them while they’re hot!!) I can’t be the only one who [...]
12 Dec
What I learned from Le Web 2009 – Great Businesses are those that combine profits, passion and purpose.
I’m now back from my first trip to LeWeb, held again this year in Paris. I wasn’t entirely sure what to expect of the event, but it was a genuinely useful trip for me personally. There were presentations by some of the web’s elite, such as Jack Dorsey, Gary Vee , Timothy Ferriss and rather randomly [...]
2 Dec
6 Ways to Watch Your Web Design Agency’s Margins and Stay Trim
There’s a great article on Sitepoint for anyone who runs a web design agency – or, for that matter, pretty much any kind of service-based agency: http://articles.sitepoint.com/article/watch-your-margins-and-stay-trim I used to run a web agency and quite a few of WhiteLabelDating.com‘s partners also come from a web agency background, but (for some of the reasons I [...]
1 Dec
Improvements coming this week to the WLD platform
For the last six months, the WLD development ninjas have been working hard on some exciting new features – for a variety of reasons, they’ve now all come at once and we’ll be rolling out these improvements this week (this is all with the caveat that sometimes, for many reasons, we have to delay a [...]
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